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Bing, Facebook Align Against Google

Microsoft's Bing takes some Facebook features to beef up its search war with Google.



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got back to expanding its market share in the Net search business.

The threat against Google's core business -- Facebook taking up its own search offering -- seems to have passed for now.

Instead, Bing has taken on some of Facebook's social networking features. Bing users can search Facebook for people and, if users chose the option, Bing searches will list matches that people in your network liked.

The news coincides with the release of ComScore's Internet search market share data for September. In an indication that the initial curiosity with Microsoft's Bing service has faded a bit, Google gained ground. Google added 0.7 of a percentage point of search business in September; it holds 66.1% of the total market.

No. 2 search player



dropped 0.7 of a percentage point to 16.7% of the market in September.

Microsoft's Bing, which handles a portion of Yahoo's search requests, gained a mere 0.1 of a percentage point to hold about 11% of the overall search market.

--Written by Scott Moritz in New York.>To contact this writer, click here: Scott Moritz, or email: follow Scott on Twitter, go to>To send a tip, email: