NEW YORK (

TheStreet

) --Shares of

Barnes & Noble

(BKS) - Get Barnes & Noble, Inc. Report

were jumping 5.6% to $12.88 after the company

announced

two new tablets; the NOOK HD and NOOK HD+.

The retailer fired direct shots at

Amazon

(AMZN) - Get Amazon.com, Inc. Report

in the press release, as both companies compete for the low-end of the tablet market. "With the combination of the highest resolution screen, lightest weight and expansive access to content rendered in a digital quality never before seen, NOOK HD is the world's best 7-inch media tablet," remarked CEO William J. Lynch.

The new NOOKs will be available for pre-order online and in stores starting today. The devices will be shipping in late October and arrive in stores in early November.

Yahoo!

(YHOO)

shares were largely unchanged, down 0.1% to $15.66 after the company

TheStreet Recommends

announced

it has hired former

Fortinet

(FTNT) - Get Fortinet, Inc. (FTNT) Report

financial chief Ken Goldman as its new CFO.

Goldman will replace Tim Morse, who some thought was in the running for CEO until Marissa Mayer got the job earlier this year.

"Tim has been a trusted leader for Yahoo! over the past three years and has expertly guided the company through some key periods as well as our most important strategic deals," Mayer said in the press release.

Fortinet, Goldman's previous employer, was seeing pressure in Wednesday trading, off 3.26% to $25.00.

Interested in more on Fortinet? See TheStreet Ratings' report card for

this stock

.

--

Written by Chris Ciaccia in New York

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