today announced that it has joined the Siebel Alliance Program as a Premier Software Partner. Banter is headquartered in San Francisco but its R&D center, where most of its employees work, is in Jerusalem.
San Mateo, California-based Siebel Systems (Nasdaq:SEBL) will be using Banter's customer communication solutions to enhance the online customer experience when using its eBusiness applications software.
Siebel provides an integrated family of eBusiness applications software enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail, and dealer networks.
Banter's customer communication solutions are used to manage the overwhelming free-form information flow generated from online customer interactions.
The combined solution will empower companies to use enhanced customer information to provide a consistent and personalized customer experience across multiple communication channels, including voice, fax, email and the Web.
"Banter helps online companies that are receiving or anticipating large volumes of online communications realize a competitive advantage by providing superior customer service," said F. Thomas Aden, president and CEO of Banter.
At the core of Banter's technologies is a relationship modeling engine. RME is not based on hard-coded rules and keywords, but on natural language processing, combined with sophisticated statistical and semantic analysis.
RME is a self-learning system that interprets, processes and adapts to communication in real time. Companies with customer care and eCRM solutions benefit by leveraging a common shared knowledge base across multiple channels; require little to no internal maintenance such as manual reprogramming; and consistently receive accurate answers to customer inquiries.
Based in San Francisco, Banter maintains offices in Israel, Atlanta, Boston, New York, Phoenix, and Washington. The privately-held company is backed by Mayfield Fund, Lucent Venture Partners, and the Israeli funds Israel Seed Partners and STI Ventures, among others.
Banter's customers range from members of the Fortune 500 to emerging companies and include ABN AMRO America, Wells Fargo Bank, VeriSign and Zone Labs.
TheMarker adds: In September, Siebel was reported to be negotiating acquisition of Banter according to a company value of $400 million.