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B of A Conference: Yahoo! Treads Carefully on the Revenue Issue

This time, CEO Tim Koogle keeps quiet on projected ad spending, talking up the portal's ad strategy instead.




is trying to be a little more sensitive.

Attributing any skittishness about Yahoo!'s advertising revenue to "one analyst and a couple of folks in the press," CEO Tim Koogle kept his lips in clampdown at the

Banc of America Securities Investment Conference

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Monday, after his frank remarks two weeks ago at a

Robertson Stephens

conference triggered a

selling spree in the stock.

Koogle didn't address the question of dot-com ad-spending softness directly, but argued that his company has been rolling out a smorgasbord of advertising packages for customers over the past year, meant to make Yahoo! a more desirable all-you-can-eat target for big-time advertisers that want to spend lots of cash with the network of sites. Those that want to nibble need not step in the door.

New CFO Sue Decker laid out Yahoo!'s position as tactfully and noninflammatorily as possible. She described "a period of austerity, as dot-com companies try to survive until the capital markets open." She carefully added that this period "will last more than one quarter."