Atmel Extends Relationship With Arrow Electronics

Arrow will include ASIC design services in North America.
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said Monday that it extended its full franchise relationship with

Arrow Electronics

(ARW) - Get Report

to include SiliconCity ASIC design services for North America.

San Jose, Calif.-based microchip maker Atmel said the new pact offers a substantial increase in its design resources.

Atmel is preparing for increased SiliconCity ASIC designs using its new 130 nm metal programmable cell fabric technology, which offers an alternative to traditional full-custom standard cell-based designs with competitive density, engineering and unit prices.

"Arrow's dominant presence in the marketplace and their in-house design teams will be important factors for Atmel's growing ASIC business. SiliconCity ASICs offer a seamless migration from standard micros and FPGAs with a BOM reduction of up to 60%," Atmel said. "MPCF platform-based ASICs are a viable alternative to going into production with expensive FPGAs."

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