Ask Jeeves

(ASKJ)

was gaining in the premarket session after saying

AT&T Wireless

(AWE)

hired its branded animation unit to do marketing during the holiday season.

According to Ask Jeeves, the promotion was designed by

Avenue A

(AVEA)

as a one-week campaign for the company's Road Block service.

On Instinet, Ask Jeeves was gaining 23 cents, or 10%, to $2.55.