rose early Monday after extending its advertising relationship with
Emeryville, Calif.-based Ask Jeeves said the extension renews the agreements with the company's flagship sites, Ask Jeeves and Ask Jeeves UK. Google's sponsored links product complements Ask Jeeves' own suite of advertising products, including its proprietary paid listings product and branded ad units.
"When you consider the proven performance of search advertising, the increased online spending by mainstream advertisers and the possibilities that lie ahead with local search, we believe there continue to be significant growth opportunities in search advertising," said Ask Jeeves CEO Steve Berkowitz. "As a leader in the search industry, Ask Jeeves will continue to work to move off-line dollars online and grow the search advertising market to its fullest potential."
On Monday, Ask Jeeves rose $1.53 to $29.85.