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NEW YORK (TheStreet) -- The wearable technology space has received enormous interest since Apple (AAPL) - Get Apple Inc. (AAPL) Report unveiled the Apple Watch last month, but others in the space, including Fitbit aren't about to let Apple have all the fun.

San Francisco-based Fitbit announced three new fitness tracking devices - Charge, Charge HR and Surge - designed to add automatic heart rate tracking, GPS, smartwatch functionality and all-day activity and automatic sleep tracking as it continues to push into the wearable space, a market that's expected to be worth $60 billion by 2018, according to IHS.

"Our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health," said Fitbit's Co-Founder and CEO James Park in a press release. "With the addition of these new products, Fitbit offers the widest variety of trackers-at affordable prices across all mobile platforms-ensuring that everyone can find the right fit for their lifestyle and their goals."

The smartwatch industry is getting increasingly crowded with Fitbit's latest entries, as well as offerings from Samsung, Google and the long-awaited Apple Watch, due out in "early 2015," according to Apple CEO Timothy D. Cook.

The Fitbit Charge, which is available now in black and slate (with other colors coming later) starts at $129.95, and allows users to see all-day activity tracking (steps taken, real-time fitness statistics and Caller ID) from either their iPhone, Google (GOOGL) - Get Alphabet Inc. Class A Report Android or Microsoft (MSFT) - Get Microsoft Corporation (MSFT) Report device, using the company's proprietary iOS, Android and Windows Phones apps for up to 7 days, powered by just a single charge.

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The Charge HR takes the Charge a little further, with all of the capabilities of the aforementioned tracker. It contains additional activities including lifting weights, spinning, providing your continuous heart rate 24/7 (for up to 5 days on a single charge) and is designed for the active user. The Charge HR starts at $149.95 and will initially be available in black and plum, and go on sales in early 2015.

The penultimate Fitbit product is the Fitbit Surge, retailing at $249.95, which in addition to the features available in the Charge and Charge HR, is also a smartwatch. The Surge, which has a battery lasting up to 7 days, offers built-in GPS, records multi-sport activities, such as cross training and strengths, the ability to track food and has eight sensors designed to give the most advanced fitness tracking capabilities, in addition to several other capabilities.

Like the Charge HR, the Surge will also be available early next year, though no exact time frame was given.

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--Written by Chris Ciaccia in New York

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