Apple's iPhone En Route for Wal-Mart

Apple smartphones will hit Wal-Mart's shelves within 48 hours.
Publish date:

Updated from 12:25 p.m. EST


(AAPL) - Get Report

has joined forces with


(WMT) - Get Report

to sell its iPhones in the retail giant's stores, ending weeks of speculation that the firms were forging a

smartphone deal


Starting Sunday, Wal-Mart will offer a black 8GB iPhone 3G priced at $197 and a $297 16GB model, available in either black or white. The iPhones, which will be sold in nearly 2,500 stores, will be offered with a new two-year service agreement from



, according to Wal-Mart.

"Our electronics associates have been preparing for many weeks for the arrival of the iPhone 3G," said Gary Severson, senior vice president of Wal-Mart's entertainment business, in a statement Friday.

Apple's shares rose 96 cents, or 1.13%, to $86 in early trading Friday, while the Nasdaq slipped 0.12%. Wal-Mart's stock rose 4 cents, or 0.07%, to $55.48. Those shares closed at $85.81 and $55.35, respectively.

The Wal-Mart deal offers the iPhone a major boost at a time when tech spending is slowing and a handful of companies are jostling for market share. Apple, like its rival

Research In Motion


, has been

chipping away



(NOK) - Get Report

's dominance of the smartphone market in recent months. With the Wal-Mart deal, Apple has effectively opened up another front in its war with the Finnish firm.

The blogosphere has also been rife with rumors of a 4GB $99 iPhone, sold via Wal-Mart, during recent weeks, although this now seems extremely unlikely.

The Wal-Mart deal, however, is not be the first time that Apple has used the retail sector to extend its smartphone reach.

Best Buy

(BBY) - Get Report

, for example, sells a number of Apple's handsets in its stores, priced from $189.99 for the 8GB iPhone 3G.

Analyst firm

Morgan Stanley



that plummeting consumer-technology sales could spell trouble for Apple's stock during the coming months. The tech giant's share price has certainly struggled and is currently trading well below its 52-week high of $202.96. Other analysts, however, feel that Apple remains

better positioned

than many of its rivals, largely thanks to the iPhone.



by the summer launch of the iPhone 3G, Apple's smartphone business has been growing rapidly. Third-quarter iPhone sales grew more than 327% year over year, according to analyst firm


, while Nokia's fell 3%.

Apple also is said to be


a low-cost netbook-style computer that will provide users with Web access and email, although the firm has not confirmed these rumors.