Updated from 12:43 p.m. EST
has turned its tin ear to the slumping economy and introduced a $2,500 aluminum-body desktop computer, $300 below the price of its previous model.
The new Mac Pro features
Xeon processor and is targeted to users requiring heavy graphics capabilities. The high-end box is one of four hotly anticipated upgrades to desktop computers introduced by Apple on Tuesday.
Aside from the $300 cut in the Mac Pro price, all the other upgrades remain the same price. The move continues to show that Apple plans to hold the line on prices, a move that seems a tad out of touch with the current downturn in consumer spending.
Apple has been resistant to cutting prices, especially as the stripped down netbooks from
take off in popularity.
Apple's other new machines include a 24-inch screen iMac for $1,500, which in a very Apple-like gesture offers more screen and other capabilities rather than a price break. The 24-inch iMac sells for the same price as the previous 20-inch model.
Apple also introduced a new version of its Mac mini, a 6.5-inch square, 2-inch high, guts-only computer, which sells for $600.
Shares of the Mac maker were recently up 1.1% to $88.93.