NEW YORK (

TheStreet

) --

Apple

(AAPL) - Get Report

teased customers about its Black Friday sales event, posting a promotional image on its website.

"Come back to the Apple Online Store the day after Thanksgiving for a special one-day holiday shopping event," the site reads. "You'll find dozens of great iPad, iPod and Mac gifts for everyone your list."

Apple's retail store will open at 8 a.m. Friday, said the company in an e-mail to customers.

In the past, Apple's Black Friday discounts have been relatively modest compared to other retailers. Last year, Apple offered $101 off the iMac and MacBook Pro, as well as reductions on the iPod Touch, Apple TV and various accessories.

"Apple doesn't want to dilute its brand by discounting too much," said ThinkEquity analyst Rajesh Ghai. "Apple knows that it can sell without discounting."

If Apple decides to offer discounts on the iPad, expect the cuts to be "pretty modest," said Pacific Crest Securities analyst Andy Hargreaves.

Apple sold 4.2 million iPads last quarter and sales of the device could reach 7.5 million this quarter now that supply constraints have been eased, said Ghai.

Apple was down 1.7% in afternoon trading Tuesday to $307.79 .

--Written by Olivia Oran in New York.

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