NEW YORK (

TheStreet

) --If you're anxiously awaiting

Apple's

(AAPL) - Get Report

rumored

television set

, then the latest rumors could make consumers want it even more.

Forrester Research's James McQuivey says that Apple should sell what he calls "the world's first non-TV TV." This would not be a regular television set that sits in your living room or bedroom, but a 32-inch screen he dubs the iHub that could be hung wherever your family spends the most time.

The television could move from room to room, according to McQuivey, something that no other television can do easily, so this is an interesting take on what Apple has in store for us later this year or next year.

In an

interesting profile

of CEO Tim Cook,

Fortune

reports that Cook is much more accessible than his predecessor Steve Jobs, going so far as to sit with random employees during lunch.

Cook is changing Apple's culture ever so slightly from when Jobs ran the company, and the changes are noticeable. From allowing himself to be photographed, becoming a "greener" company, and speaking with investors, the new CEO is doing things Jobs never wanted to do, right, wrong or indifferent.

Shares of Apple are lower in Thursday trading, off 0.74% to $566.31.

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.

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--

Written by Chris Ciaccia in New York

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