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Apple Pushes Back iPhone Shipments, Again

Apple pushed back the online shipment date for new iPhone 4 pre orders from July 2 to July 14.

Story updated to reflect new online pre-orders.

CUPERTINO, Calif. (

TheStreet

) -- The

deluge of orders

for the

new iPhone 4

is clearly straining supplies at

Apple

(AAPL) - Get Report

. The company again pushed back the online shipment date for new orders of the device.

The eagerly-anticipated iPhone 4 will become available in stores on June 24, but Apple now says that it will ship online pre-orders by July 14. On Wednesday, just a day after opening up for pre-orders, the company had apparently worked through its initial batch of phones and

Apple Web site said that new iPhone orders would ship by July 2

. Now Apple appears to be onto yet another batch of phones, for delivery by July 14.

The tech giant and its telco partner

AT&T

(T) - Get Report

TST Recommends

have both

struggled to cope with the volume of iPhone pre-orders this week

, prompting Apple to take the unusual step of apologizing to its customers.

In a statement released Wednesday, Apple explained that it -- along with AT&T -- had taken more than 600,000 pre-orders for the new iPhone 4. This, it said, was the largest number of pre-orders it had ever taken in a single day, and far higher than anticipated.

Despite the frustration felt by many customers, the phenomenal demand for the new phone is a

big positive for Apple investors

, who are anticipating an onslaught of new revenue.

Apple, which is facing a big,

competitive push of phones built around Google's (GOOG) - Get Report Android operating system

, is clearly off to a flyer with the new iPhone 4.

During Apple's recent second-quarter results, iPhone shipments climbed a massive 131% compared to the same period last year, reaching 8.75 million devices. iPhone revenue also rose dramatically, reaching $5.45 billion, compared to $2.43 billion in prior year's quarter. iPhone sales now account for around 40% of Apple's total revenue.

Apple investors are already warming to the new iPhone. The company's stock closed up $4.62, or 1.73%, at $271.87 on Thursday.

-- Reported by James Rogers in New York

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