Story updated to reflect new online pre-orders.
CUPERTINO, Calif. (
) -- The
is clearly straining supplies at
. The company again pushed back the online shipment date for new orders of the device.
The eagerly-anticipated iPhone 4 will become available in stores on June 24, but Apple now says that it will ship online pre-orders by July 14. On Wednesday, just a day after opening up for pre-orders, the company had apparently worked through its initial batch of phones and
. Now Apple appears to be onto yet another batch of phones, for delivery by July 14.
The tech giant and its telco partner
, prompting Apple to take the unusual step of apologizing to its customers.
In a statement released Wednesday, Apple explained that it -- along with AT&T -- had taken more than 600,000 pre-orders for the new iPhone 4. This, it said, was the largest number of pre-orders it had ever taken in a single day, and far higher than anticipated.
Despite the frustration felt by many customers, the phenomenal demand for the new phone is a
, who are anticipating an onslaught of new revenue.
Apple, which is facing a big,
, is clearly off to a flyer with the new iPhone 4.
During Apple's recent second-quarter results, iPhone shipments climbed a massive 131% compared to the same period last year, reaching 8.75 million devices. iPhone revenue also rose dramatically, reaching $5.45 billion, compared to $2.43 billion in prior year's quarter. iPhone sales now account for around 40% of Apple's total revenue.
Apple investors are already warming to the new iPhone. The company's stock closed up $4.62, or 1.73%, at $271.87 on Thursday.
-- Reported by James Rogers in New York
Follow James Rogers on
and become a fan of