CUPERTINO, Calif. (
is again urging developers to get behind the HTML5 Web standard as the tech giant ramps up its efforts to challenge
The consumer tech giant issued another HTML5 rallying call this week, launching a
on the Apple Web site, where it's running a number of demos showcasing HTML5's capabilities in areas such as video, image galleries, and typography.
Apple also heralds HTML5's ability to create advanced graphics and animation, a clear dig at Adobe's Flash.
Apple and Adobe are daggers drawn
following Apple's decision
not to offer Flash on its iPhones, iPods and iPads.
in an open letter that appeared on his company's Web site. The CEO, regarded as a hero by many Apple zealots, slammed Flash's security, reliability, and performance.
At one time, Adobe had a close relationship with the iPhone maker, but the software maker has publicly criticized Apple's Flash stance.
Unfazed, Steve Jobs has continued to beat the HTML5 drum. "Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind," sniped the Apple CEO in his letter, which appeared in late April.
More Apple vs. Adobe Adobe Flashes Resilience
Apple, of course, wants to steer developers towards its own application base, although there has been speculation that its aggressive anti-Flash strategy could actually work in Adobe's favor.
which has plenty of fans on Wall Street, may now be forced closer to Apple's many competitors, including
H-P, for example, has already trumpeted the Flash capabilities of its mysterious
and Adobe is working with a slew of mobile operating systems, including Google's
and Windows Phone 7.
Last year technology research firm ComScore reported that Flash is installed on more than 98% of Internet-enabled desktops and said that around 75% of online videos are viewed using the technology.
is nonetheless attracting plenty of attention, and developers flocked to a presentation on the technology at the recent Google I/O event.
Apple shares dipped $3.52, or 1.34%, to $259.60 on Friday, mirroring the broader retreat in tech stocks that saw the Nasdaq fall 1.33%. Adobe shares also headed southward, falling 78 cents, or 2.37%, to $32.12.
-- Reported by James Rogers in New York
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