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NEW YORK (TheStreet) –– Apple (AAPL) - Get Apple Inc. Report held its big event in Cupertino, Calif. where it demonstrated the latest iPhones, a new wearable device and a revolutionary mobile payments system.
Apple announced the next iPhones, dubbed the iPhone 6 and iPhone 6 Plus will come in two sizes, both a 4.7-inch version and a 5.5-inch version, which may allow the company to charge more for a larger phone, given demand for Apple products. Both phones will be available on Sept. 12 for pre-order, and available on Sept. 19. The iPhone 6 will start at $199 on a two-year contract, while the 6 Plus will start at $299.
CEO Tim Cook also unveiled Apple's smart watch, dubbed the Apple Watch. It has 3 editions (Apple Edition, Apple Sport, and Apple Watch), and works with iPhone 6, 6 Plus, 5, 5C, and 5S. It starts at $349, and will be available in "early 2015."
Apple also introduced a mobile payments service with its new offerings. Dubbed Apple Pay, it works with American Express (AXP) - Get American Express Company Report , Visa (V) - Get Visa Inc. Class A Report and MasterCard (MA) - Get Mastercard Incorporated Class A Report , as well as the big banks, including Citigroup (C) - Get Citigroup Inc. Report , Chase (JPM) - Get JPMorgan Chase & Co. Report , Capital One (COF) - Get Capital One Financial Corporation Report , Wells Fargo (WFC) - Get Wells Fargo & Company Report , and Bank of America (BAC) - Get Bank of America Corp Report . Apple also signed up a slew of retailer partners for the service, including Macy's (M) - Get Macy's Inc Report , Bloomingdales, Target (TGT) - Get Target Corporation Report , Subway, Walgreens (WAG) , Duane Reade, McDonald's (MCD) - Get McDonald's Corporation Report , Starbucks (SBUX) - Get Starbucks Corporation Report and Whole Foods (WFM) , to name a few.
--Written by Chris Ciaccia in San Francisco
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