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Apple Hits New High on iPad Hype

Apple's stock hits a new high on the day that its iPad is offered for pre-order.

Updated since 8:47am EST with Apple Store Down status and new stock price.



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shares, bolstered by the first day of pre-orders for its iPad, hit a new high Friday, jumping to $227.73 early in the day before closing at $226.60.

Apple, which threw open the doors to its online store early Friday morning, had taken its Web store offline ahead of the iPad pre-sale. The updated site now features the iPad, the iPhone and a family of iPods. The iPad will be available on April 3, says Apple.

Mac fans had held out hope that Apple was preparing to announce a revamped MacBook Pro lineup, which hasn't been upgraded since last summer. But the refresh did not come to pass.

Apple is expected to enjoy a fair amount of sales hype ahead of the iPad arrival. The tablet device is the first major new product from Apple in three years.

-- Written by Scott Moritz in New York.