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Apple Event Live Blog: a new iPhone SE, a new iPad Air, Smaller Mac Pro

Apple introduced a new low-cost iPhone, a new iPad and a small Mac Pro at its first event of the year.
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As with all events organized by iPhone manufacturer Apple, many rumors surround the company's plans.

The highlight of today's virtual event will be the iPhone SE, likely starting at a $399 price point with a new A15 Bionic chip and 5G capability, say Wedbush analysts Daniel Ives and John Katsingris.

The event is dubbed "Peek Performance" and it's scheduled to start at 10 a.m. Pacific Time/1 p.m. Eastern.

You can stream the event live through Apple’s website, on YouTube.

This event, like all of Apple’s  (AAPL) events since March 2020, is a virtual event that has been pre-recorded due to the COVID-19 pandemic. You can find our preview of the event by TheStreet's Rob Lenihan here.

Update: 1PM ET: 

The event should start in a minute if Apple respects the schedule communicated of course.

Update: 1:01 PM ET

Tim Cook is on stage. Blue sweater and his eternal glasses he begins by talking about Apple TV and the nominations of the films produced by the service.

Update: 1:05 PM ET

We now have a video reviewing the movies currently available on the service and those that will be available soon.

Update: 1:07 PM ET

Baseball is coming to TV+. Cook announces that every Friday night it will be possible to watch baseball matches on TV+.

It's Apple's foray into live sports. Amazon  (AMZN) , you have competition. Will Apple stop playing baseball? The speculations can begin.

Update: 1:10 PM ET

Now let's talk about products. Cook starts with the iPhone.  

Apple is announcing that the iPhone 13 Pro and iPhone 13 will be available in a new green colors. It will be available on March 11 for pre-order.

Update: 1:12 PM ET

This is the highlight: Apple officially introduces  the iPhone SE 3, which features the new A15 chip on the inside.

iPhone SE 3 will be available on March 18, with pre-orders starting on March 11. It will retail for $429, a $30 price increase than the second-generation iPhone SE.

The design is the same as the previous-generation iPhone SE.  The new iPhone SE features a more durable design, using the same front and back glass as the iPhone 13.

The iPhone SE 3 also now supports 5G connectivity as well s improved battery life thanks to the efficiency of the A15 Bionic chip on the inside. 12MP camera with Deep Fusion and powerful computational photography technology. Photographic styles support, just like iPhone 13.

"The new iPhone SE features impressive upgrades including the performance of A15 Bionic, which powers advanced camera capabilities and makes nearly every experience better, from photo editing to power-intensive operations like gaming and augmented reality," Apple said in a press release.

"Along with 5G, longer battery life, and improved durability, iPhone SE comes in three stunning colors — midnight, starlight, and (PRODUCT)RED."

Apple-iPhoneSE-double-infinity-220308

Update: 1:18 PM ET

Here is the second time of the event. Apple introduces the iPad Air. 

It is getting the M1 chip and will be available in a new purple color. 

The new iPad Air is available to order beginning Friday, March 11, and will be in stores beginning Friday, March 18. The new iPad Air starts at $599, the same as the predecessor.

Wi-Fi models of iPad Air are available with a starting price of $599 and Wi-Fi + Cellular models start at $749. 

The new iPad Air, in 64GB and 256GB configurations, comes in space gray, starlight, pink, purple, and blue finishes.

iPad Air is also adding a new 12MP front-facing camera with support for Center Stage, as well as 5G connectivity.

"Available in a new array of colors, iPad Air also features the new Ultra Wide front camera with Center Stage for a more natural video conferencing experience, a USB-C port with up to 2x faster transfer speeds, and blazing-fast 5G on cellular models — starting at the same affordable price," Apple said in a press release. 

"Advanced cameras and compatibility with the latest accessories enable users, including content creators, gamers, and students, to push the boundaries of creativity, productivity, and self expression."

Update:  1:30 PM ET

Spotlights now move to the MAC. Apple officially announces the M1 Ultra chip as an even higher-end option for Mac users.

M1 Ultra supports up to 128GB of unified memory and up to 800GB/s memory bandwidth. It has a 20-core CPU with 16 high-performance cores, 4 high-efficiency cores, and a 32-core Neural Engine.

Update: 1:35 PM ET

Apple announces all-new “Mac Studio” as well as a new standalone monitor called Studio Display.

Mac Studio is smaller than the Mac Pro but more powerful than the Mac mini. The Mac Studio features a design that measures in at 7.7-inches wide and 3.7-inches tall.

Studio Display measures in at 27-inches with a 5K resolution.

Mac Studio can be configured with M1 Max or M1 Ultra, with up to 128GB of Ram and up to 8TB of storage.

$1,999 for Mac Studio with M1 Max and $3,999 for M1 Ultra

Update: 1:45 PM ET

Studio Display measures in at 27-inches with a 5K resolution. 

The Studio Display features an A13 Bionic chip on the inside with a built-in webcam that supports Center Stage, bringing Center Stage to the Mac for the first time.

Studio Display is $1,599 and can be configured with an updated stand or nano-texture

Apple also offers an optional silver and black Magic Trackpad, Magic Keyboard, and Magic Mouse to pair with Studio Display.

You can order  Mac Studio and Studio Display today and they will be available from March 18.

Update: 1:58 PM ET

Cook closes the event with these words: "We look forward to seeing what our users will do with all of these incredible products and the impact they will have on people's lives. Thank you again for joining us. Have a great day."