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Apple Earnings, Apple Selloff?

The one major Apple correction in 2007 took place after the first earnings report following the iPhone launch. Tuesday's report is the first following the iPad launch. Could history repeat itself?



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surge after Tuesday's earnings report? Will it plunge as investors take profits? Ah, you've got to enjoy the unpredictability of earnings season. The only thing we know for sure is that the last two days of earnings reports have not been kind to stocks such as


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General Electric

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Bank of America

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Apple's 2010 stock performance is tracking a similar course with 2007,back when the initial iPhone went on sale. I refer to this kind of stock action as a "catalyst trade." For the first time since the recession began, Apple's stock is responding to specific catalyst events.

After the earnings report, we've got the iPad 3G U.S. release, we've got international iPad pre-orders, we've got the international iPad launch, we've got the iPhone HD release, we've got the iAd platform introduction, then we'll have the iPod refresh with LaLa implementation, then we've got the holidays. The pace of innovation at Apple is unparalleled. This 2010 stock action is on pace to hit $300 based on these fundamentals. But what about the short run? How is Apple going to react to this report?

Investors must be careful not to fall into the trappings of greed. The allure of a $30 after-hours rise makes some take unneeded risk. A key piece of information from 2007 shows that the one major Apple correction took place after the first earnings report following the iPhone launch. Tuesday's report just happens to be the first report following the iPad launch. Could history repeat itself?

Considering that the

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is up 1000 points and Apple is up $50 over the last two months would suggest that the stock is due for a breather. Rarely do you get an earnings surge after you've had such a steep rise.

I'm advising that whatever strategy you decide upon you have cash available to take advantage of a selloff if it does occur. I wouldn't add any exposure before the report but I will be ready to add a significant allocation of option LEAPS in the days and weeks that follow. I'm content to let my long-term core position in Apple ride and that's it.

As an investor I look for low expectations and low stock prices before an earnings report; Apple has neither. I anticipate Apple will do all it can to lower expectations in its guidance. We'll see if investors take the bait.

At the time of publication, Schwarz was long Apple.

Jason Schwarz is an option strategist for Lone Peak Asset Management in Westlake Village, Calif. He is also the founder of the popular investment newsletter available at Over the past few years, Schwarz has gained acclaim for his market calls on the price of oil, Bank of America, Apple, E*Trade, and his precision investing in S&P 500 option LEAPS. His book, The Alpha Hunter, is set to be released by McGraw Hill in December 2009.