Updated from Tuesday, Jan. 5
CUPERTINO Calif. (
confirmed it has acquired mobile-advertising business
A price wasn't disclosed. The
New York Times
, citing a person briefed on the deal, said Apple paid close to $300 million for Quattro, which is based in Waltham, Mass.
Writing in a blog on Quattro's Web site, Andy Miller, Apple's vice president of mobile advertising, confirmed the acquisition and said "the offerings and services you receive from Quattro Wireless will not change."
Apple "will continue to operate the Quattro Wireless network across all devices and platforms," Miller wrote on the blog.
Apple's acquisition of Quattro, which focuses on the market to advertise on smartphones, comes close on the heels of
, a Quattro competitor, for $750 million. Apple was reported to have made a bid for AdMob.
Quattro's clients include
Procter & Gamble
-- Reported by Joseph Woelfel in New York.
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