AOL Time Warner


said Jim Bankoff, formerly the vice president of strategy and operations for


, has been named president of



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Bankoff's responsibilities will include directing business operations, managing's growth and its small-business oriented site, Netbusiness.

Bankoff formerly served as a director in AOL's electronic commerce business development group and as a director of business development for the

AOL Greenhouse

, an Internet content company incubator.

Current Netscape head Jim Martin will continue at AOL in a new assignment.

Shares of AOL, which is based in Dulles, Va., gained 69 cents, or 1.4%, to $49.48 in recent

New York Stock Exchange