Wingcast was jointly established by Ford Motor Co. (NYSE:F) -the second largest car manufacturer in the U.S. and Qualcomm (Nasdaq:QCOM), among the pioneers of code division multiple access (CDMA) technology.
According to the announcement released by Wingcast, the platform will be integrated in its future telematics applications, wireless mobility and information services offering voice, entertainment, Internet access and safety services to drivers and passengers. Wingcast expects that the new applications and services will be launched in 2003.
Wingcast has developed a communications system based on Qualcomm¿s CDMA cellular technology. According to forecasts Wingcast released several months ago, the systems will be installed in one million Ford cars manufactured in 2002, and in three million Ford cars made in 2003. Wingcast is planning to provide the services to all Ford cars by 2004.
Some 11 million telematics subscribers by 2004
Wingcast is headed by president and CEO Harel Kodesh, formerly VP Consumer Appliances Division at Microsoft (Nasdaq:MSFT). Many of Wingcast¿s executives are Israelis, such as VP Consumer Services Cobi Erez, VP Service Development and Delivery Erez Nir, and VP Advanced Technologies Gilad Odinak. Wingcast is based in San Diego, California, where Qualcomm has its headquarters.
Wingcast is to integrate products from Amdocs¿ Horizon billing and customer care platform, and Ericsson¿s content managements solutions, in order to create a comprehensive billing system. The latter will include content services and applications, such as location-based information.
By integrating technology from Amdocs and Ericsson, Wingcast will be able to provide customized services and flexible usage-based billing packages, including content and application services, such as location-based information. In addition, the company will be able to offer tailored services to fleet or trucking companies.
Telecoms market research firm Strategic Group estimates that by 2004 there will be over 11 million domestic telematics subscribers, who will generate $1.7 billion aggregate revenue. Investment house UBS Warburg estimates that by 2005 aggregate revenue could rise to $24 billion.
Telematics systems include security means, entertainment and other applications. The system enables surfing on the Web, games for passengers, mobile e-commerce, and voice-activated stereo systems.