SUNNYVALE, Calif. (

TheStreet

) --

AMD's

(AMD) - Get Report

new CEO Rory Read will oversee his first quarterly earnings after the market close on Wednesday with investors keen to hear his plans for revitalizing the No. 2 chipmaker.

As if fierce competition from CPU giant

Intel

(INTC) - Get Report

and graphics specialist

Nvidia

(NVDA) - Get Report

were not enough of a challenge, AMD has also felt the burn from recent production problems.

AMD reports its third-quarter results after market close.

AMD

lowered its third-quarter sales forecast

last month, citing manufacturing issues that limited supplies of its Llano chip.

"There will definitely be a spotlight on Read," Sergis Mushell, principal research analyst at Gartner, told

TheStreet

. "This is really the conference call for him to set forth what happens

to AMD moving forward -- there are several markets where he needs to clearly state where the company is going."

The server market, where AMD was once the leader, will likely prove a key area of focus, according to the analyst. "They need to get into some of the major data centers like

Google

(GOOG) - Get Report

," he said. "The majority of these data centers today are building their own servers -- a well executed plan there will result in imminent success."

Former

IBM

(IBM) - Get Report

and

Lenovo

executive Read joined AMD in August, ending the company's seven-month search for a permanent chief after the

ouster

of former CEO Dirk Meyer earlier this year.

Prior to joining AMD, Read served as COO of Lenovo. During his five-year tenure at the Chinese gadget giant, Read also led Lenovo's entry into the tablet and smartphone markets.

Gartner's Mushell thinks that Read may spell out AMD's tablet strategy, particularly after

Microsoft

(MSFT) - Get Report

endorsed the chipmaker, along with the likes of Intel and Nvidia, for its Windows 8 operating system. The new CEO should also focus on AMD's strong legacy in graphics chip technology, he added.

"AMD needs to work out where their CPU and graphics strength will be combined," explained the analyst. "They need to have a vision for their graphics division and work out what's next."

Inevitably, Read will also face questions on the production problems that forced the company to revise its third-quarter sales forecast. AMD blamed its lowered numbers on yield, ramp and manufacturing issues at a GLOBALFOUNDRIES factory in Dresden, Germany that limited supply of its 32-nanometer chip. This

weighed heavily

on AMD's stock, which has traded down more than 27% his year.

Thanks to the manufacturing problem, AMD expects its third-quarter revenue to increase just 4% to 6% year over year, well below its prior forecast of 8% to 12% growth. Analysts surveyed by Thomson Reuters are looking for AMD to post sales of $1.65 billion and earnings of cents a share, compared to $1.62 billion and 15 cents a share in the same period last year.

AMD shares were up 23 cents, or 4.42%, at $5.32 on Thursday.

--Written by James Rogers in New York

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