NEW YORK (TheStreet) -- Amazon (AMZN) - Get Report announced Wednesday that customers can now customize 3D printed action figures from some of their favorite video game franchises, adding to the gaming community's excitement just one day before Comic-Con begins in San Diego.
"There is a lot of passion and excitement in the culture of gaming, as well as 3D printing, and by combining these two worlds and allowing customers to design and personalize their favorite video game characters we can bring enthusiasts even closer to the games they love," said Steve Johnson, director for the Amazon Marketplace, in a statement.
Sandboxr, a Salt Lake City, Utah-based printing company, will produce the customized figurines, which will include more than 35 characters from Smite, Primal Carnage and Infinity Blade.
Capitalizing on gamers' dedication might help Amazon boost its Web product sales, which were less profitable than expected in the company's first-quarter earnings.
First-quarter revenue came in at $22.7 billion, up 15% year over year, with Amazon's core retail business bringing in $17.1 billion, up 8.8% year over year. Service sales, like Amazon Web Services, generated $5.6 billion, up 39.6% year over year. Of the increase in service sales, Amazon Web Services generated net sales of $1.6 billion, up 49% from $1.1 billion in the first quarter of 2014.
Since it launched its 3D printed products store last year, Amazon has made a serious push into customizable products. The company said the number of personalized options have increased 150% in the last year. 3D printing is still in its early days as far as revenue is concerned, but it is predicted to generate $12.8 billion in revenue annually by 2018, according to Wohlers Associates.
Customers can use Amazon's "Personalize Now" widget to scroll through thousands of poses, weapons and frames in order to customize an action figure. Infinity Blade offers more than 12 million combinations alone for consumers to choose from when personalizing their favorite characters.
The figurines, which are currently available on Amazon's Web site, will range in price from $29.99 to $89.99, depending on size.