Amazon Links Up With Marks & Spencer

The struggling British retail giant gets some help for its Web site.
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Amazon

(AMZN) - Get Report

jumped into the European Web site services game Tuesday, agreeing to backstop the Internet presence of struggling British retailer

Marks & Spencer

.

Terms weren't disclosed, but Amazon said its Amazon Services Europe will host and provide the technology behind the Marks & Spencer branded site and its in-store and telephone ordering and customer services systems. Marks & Spencer will remain responsible for the management of its site, customer service operations, warehousing and distribution.

Marks & Spencer has been hit hard by shortcomings in its fashion offerings and strong competition from rivals like

Wal-Mart

(WMT) - Get Report

unit Asda. The company shrugged off a brief hostile run last year from investor Philip Green last year amid talk that Marks & Sparks needed to shake up its offerings.

Amazon closed Tuesday at $33.