NEW YORK (TheStreet) -- Despite reports Amazon (AMZN) - Get Report is slowing down on adding new hardware to its lineup, the company is refreshing its tablet lineup and streaming devices at a furious pace, including breaking new ground on pricing.

The company announced it was introducing four new tablets, including the Fire tablet, a new tablet for under $50. "Today, we're taking another step in our mission to deliver premium products at non-premium prices," said CEO Jeff Bezos in a statement. "The all-new Fire features a quad-core processor, is incredibly durable, and is backed by the Amazon content ecosystem, the new Amazon Underground, and Amazon customer service with Mayday Screen Sharing. Fire sets a new bar for what customers should expect from a low cost tablet."

In addition, Amazon is offering consumers a way to purchase the tablets in packs of six, only paying $249.95 for the set.

The new tablet, which starts shipping on Sept. 30, comes with a 7-inch screen, front and rear-facing cameras and can expand to 128GB worth of storage, though the company did not say exactly how much on-board storage there would be.

In addition, Amazon unveiled two new Fire HD tablets, the Fire HD 8 and Fire HD 10. These tablets have a widescreen-HD display, offering 8-inch and 10.1-inch displays, respectively. Like the cheaper Fire tablet, both can be expanded to 128 GB of memory using external storage.

Starting at $149.99 for the 8 GB Fire HD 8 model and $229.99 for the 16 GB version of the Fire HD 10, the company is focusing on differentiating itself from Apple's (AAPL) - Get Report iPad Air. Both tablets  offer all-day battery life that delivers up to 8 hours of reading, browsing the web, listening to music, and watching video. In addition, the tablets are very light, with the Fire HD 10, weighing just 432 grams.

As part of the introduction of the new Fire HD models, Amazon updated a new version of its Fire operating system, Fire OS 5 Bellini. Bellini is a forked version of Google's (GOOG) - Get Report (GOOGL) - Get Report Android Lollipop, but with the familiar Amazon user interface, as well as several new features. Included in the new features are Amazon Underground, amazon's app store that provides apps that are normally paid, making them available for free. In addition, Amazon added an on deck feature, letting Amazon Prime users use the available storage on the device to watch a movie or TV show.

Amazon noted there are now more than 300,000 apps in the Amazon Appstore, including Netflix (NFLX) - Get Report , compared to more than 1.5 million for Apple's App Store and a similar amount for Google Play.

Amazon also updated its Fire tablet for children, introducing the $99.99 Fire Kids Edition tablet. The tablet has an updated case, making it nearly indestructible, a year of Amazon FreeTime Unlimited, which lets parents manage childrens' screen time, and a 2-year guarantee. Last year, the tablet was priced at $149.

As if unveiling four new tablets, wasn't enough, Amazon also refreshed its streaming devices, coming on back of the excitement surrounding Apple's latest Apple TV.

The Seattle-based company introduced the next version of Fire TV, which now supports 4K video, as well as a Fire TV Stick with Voice Remote. The new Fire TV will cost consumers $99.99, the same as last year, while the Fire TV Stick will cost $49.99, a $10 increase from last year's version. (See our review of the previous version of the Fire TV by clicking right here.)

Apple received significant praise for having a dedicated app store for its Apple TV (Amazon also has a dedicated app store for Fire TV), including the ability to play games, but Amazon is firing right back. The Jeff Bezos-led company also introduced Fire TV Gaming Edition, a version of the Fire TV dedicated just for gaming. Included in the package are the new Fire TV, a Fire TV Game Controller, a 32 GB microSD card, and two games, Shovel Knight and Disney's Ducktales, for $139.99.

As part of the announcement, Amazon announced that its voice navigation assistant, Alexa, previously seen on only the Amazon Echo device, would offer built-in support for Alexa. Users can speak into the voice remote and ask Alexa for the weather, sports scores, traffic reports, music, and other tasks.