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Internet media company

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was up 7.6% in early afternoon after it said its third-quarter loss would be about 18 cents per share before items, ahead of the

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First Call/Thomson Financial

estimate of a 23-cent loss. The company also said it's on track for a 30% revenue increase over the second quarter of this year, and that it's comfortable with the Street's fourth-quarter estimate of a 9-cent loss.