NEW YORK (MainStreet) -- Hundreds of millions of people trust Facebook with their photos, correspondence and personal information. But they stop short of trusting the social network with their money.
That's according to a survey carried out by
, a Web site run by the billing industry consultancy Boreland House. Researchers spoke with 100 adults -- 50 men and 50 women, all professionals in tech-related fields -- to get their take on what sorts of interactions they're comfortable having with companies through Facebook. While the survey focused on consumers' interactions with a communications provider, their responses revealed a lot about how consumers view privacy and security on Facebook.
A survey of tech-savvy adults suggests that many people are unwilling to do their shopping through Facebook.
Specifically, a whopping 87% of respondents said they would not be comfortable buying something through Facebook, and 94% said they would not pay a bill through the social network. Skeptical comments by panel members included "I don't think I trust the security of Facebook to store credit cards" and "I'd complain and get a problem solved, but never buy something or pay a bill on Facebook."
That latter comment is particularly indicative of the general feelings of the panel. Many panelists said they were comfortable using Facebook for its intended purpose of communication -- the majority were fine using it to recommend a company or complain about one, and a little less than half said they would resolve a customer service dispute through Facebook. But apparently privacy and security concerns are enough to scare them off from actually making a monetary transaction.
It's perhaps with this in mind that few companies have actually made the leap into using Facebook to sell products and services. One of the few exceptions is
, which last year began allowing people
to book flights through its Facebook fan page
The one caveat to this survey is that everyone on the panel is a professional in a technology field, so they're not representative of Facebook users as a whole.
Security and privacy concerns don't just matter online. Read our roundup of what you should shred right now to protect your identity.
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