NEW YORK (
) --With its credibility on the line and the
brand facing a nasty blemish, Apple will address the iPhone 4 antenna flaw at 1 p.m. eastern today.
Apple is likely to announce that it has
. The company will also have to outline a plan to either repair or replace some of the 3 million iPhones already in circulation.
This, of course, assumes that Apple will claim responsibility for the so-called problem -- if there is a problem.
You'll recall that this is the same company that hid the fact that its CEO was very sick and needed a liver transplant to treat a life-threatening illness. Apple famously dismissed all valid inquiries as attempts to pry into Steve Jobs' personal life.
What if other companies used Apple's courageous, rock-solid stance and special way of clarifying things to explain their own recent snafus? For example:
No. 5: Maclaren
Complaint: Stroller hinges could sever fingers.
The Apple-like response:
A software error falsely indicated that kid fingers are stronger than metal.
No. 4: McDonalds
Complaint: Health concerns about Cadmium in
We'll be holding an invitation-only "press conference" to discuss the revolutionary innovations of Cadmium-enriched glassware.
Complaint: VAIO laptops catch fire.
No. 2: Toyota
Complaint: Sticky gas pedals.
Are you kidding me?! You're pressing your foot down wrong!
No. 1: BP
Complaint: Double pipe casing may be safer for deep water drilling.
Well, Steve Jobs prefers the look and feel of the slimmer, tapered single casing pipe.
--Written by Scott Moritz in New York.