24/7 Media (TFSM) was up 75.7% in preopen Island trading after the company said late Wednesday its second-quarter loss would narrow 20% from its first-quarter loss of 58 cents a share.

The online advertising company had earlier said its quarterly loss would improve by about 15% to 20% over the first quarter.

Analysts expect a loss of 50 cents, according to

Thomson Financial/First Call

. Reorganization costs, including the sale of units

Sabela Media

,

Award Track

and

24/7 Exactis

, will bring revenue in lower than previous estimates, the company said.