Watch Ad Dollars When Google Reports Earnings

Here's what to watch when Google reports earnings.
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One thing to eye when Google reports earnings?

Ad dollars. 

TheStreet's Tiernan Ray wrote on April 9 that Google hasn't felt the full impact of the coronavirus impact on its ad dollars, yet. 

"The coronavirus pandemic is destroying advertising budgets, but you wouldn’t know it to look at the two titans of the digital ad industry, Facebook (FB) - Get Report and Alphabet (GOOGL) - Get Report...Neither has seen estimates change very much in the month during which the entire world seems to have changed, including advertising. Estimates from analysts who are among the longest followers of their businesses suggest revenue this year for both companies could end up being far lower than currently expected," wrote Ray. "Both Facebook and Google make the vast majority of their revenue from advertising, a business that is heading toward what looks like a crisis as the result of COVID-19 lockdowns whose economic effect has yet to be fully felt."

So, what does this all mean in the context of earnings?

Jim Cramer is off Friday morning, so Zev Fima, portfolio analyst with Action Alerts PLUS joined TheStreet to discuss what investors need to watch when Google reports earnings next week.

Watch the full video above for more.

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