Blue Martini Software ( BLUE) was up 31.1% in midmorning after the company and Sun ( SUNW) jointly announced the deployment of Blue Martini customer management products on Sun platforms.

The companies named private department store chain Belk, Canadian Tire, The Limited, Gymboree, Mountain Equipment Co-op and Saks Fifth Avenue as customers.

The Java-based technology allows integration of information from marketing, commerce, channel management and service, the companies said.