HERSHEY, Pa., March 29, 2018 (GLOBE NEWSWIRE) -- Finally, a practical joke you'd welcome. This year, Easter and April Fools' fall on the same day, so Reese's decided to celebrate a little early and conduct a fun social experiment with unsuspecting grocery store shoppers.
REESE'S Peanut Butter Crème Eggs
REESE'S Peanut Butter Crème Eggs are available nationwide while supplies last

The brand took over the egg aisle at the ShopRite in Northvale, NJ, swapped out regular eggs with Reese's Peanut Butter Crème Eggs, and set up hidden cameras to capture reactions of shoppers as they realized the egg cartons weren't "eggs-actly" what they seemed.

What happened next? Check out the videos on YouTube and Facebook to see the reactions.

"Whether they were happy, surprised, amused, or confused, the reactions from customers were priceless," said Eric Bowers, Brand Manager, Reese's. " Reese's is synonymous with Easter, and as a devilishly charming brand, we love a good April Fools' joke, so what better way for us to celebrate?"

To learn more - Visit: https://www.hersheys.com/reeses

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About The Hershey Company The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

Contact: The Hershey Company Anna Lingeris | 717.649.7214| alingeris@hersheys.com

Ketchum Public Relations Kristen Savoy | 202.835.9462| kristen.savoy@ketchum.com

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/650c34f1-b84c-4878-8fd3-2a54b4258da4

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