Tesla Inc. (TSLA - Get Report) stock may be down more than 7% on Wednesday, March 28, but there is life in the auto industry beyond Elon Musk's Palo Alto, Calif.-based electric automaker.

The New York International Auto Show, held at the Jacob K. Javits Convention Center, was bustling with hundreds of members of the media, all exploring the more than 30 different car brand displays. But the brands releasing a new sport utility vehicle or a crossover vehicle were highly sought after as the segment has become increasingly attractive to consumers.

Kicking off the event, Toyota Motor Corp. (TM - Get Report) unveiled the latest generations of the Corolla hatchback and the wildly popular RAV4 Crossover SUV in a packed, standing-room-only auditorium. Last year, the Japanese automaker sold more than 400,000 RAV4 vehicles in North America, making it one of the best-selling non-truck vehicles in the U.S.

"Simply put, RAV4 is huge for us," said Jack Hollis, group vice president and general manager of the Toyota Division at Toyota Motor Noth America. 

Toyota unveils the 2019 RAV4 in a packed auditorium #NYIAS @TheStreet pic.twitter.com/1dYRDIwSCq

— Anders Keitz (@AndersKeitz) March 28, 2018

But about an hour later, Volkswagen AG (VLKAY) pulled off what might be the biggest surprise at the show, unveiling its concept pickup, the Atlas Tanoak.

While the company said that there are "no production plans" for a pickup, the Tanoak is designed to gauge the interest in a pickup truck from the German automaker. Hinrich Woebcken, the chief executive officer for VW's North American group, said that the company is looking to create a "family of vehicles" based on the Atlas SUV, including the Atlas Cross Sport SUV, which the company unveiled Tuesday night. 

While Crossovers and SUVs stole the show, there was one car that garnered a steady stream of attention: the $3.26 million, 1,500 horsepower Bugatti Chiron Sport. Chief Executive Stephan Winkelmann told TheStreet that luxury sports car has a top speed of 261 miles per hour. 

The New York Auto Show will be open to the public between March 30 and April 8.