- Choice Hotels International - Comfort Inn, Comfort Inn Suites, Quality Inn, Sleep Inn and all other Choice Hotels International-branded hotels
- Hilton - Hampton Inn, DoubleTree, Embassy Suites, Homewood Suites, Hilton Garden Inn, Waldorf Astoria and all other Hilton-branded hotels
- Hyatt - Park Hyatt, Grand Hyatt and all other Hyatt-branded hotels
- InterContinental - Holiday Inn, Holiday Inn Express, Candlewood Suites, Crowne Plaza, Staybridge Suites and all other InterContinental-branded hotels
- Marriott - Sheraton, Starwood, Ritz-Carlton, Residence Inn and all other Marriott-branded hotels
- Wyndham - Travelodge, Super 8, Knights Inn, Ramada, Days Inn, Howard Johnson's and all other Wyndham-branded hotels
"Millions of consumers have collectively been upcharged by billions of dollars since 2015," Berman added.The Hotel Overpricing Scheme The lawsuit states that each hotel defendant agreed to refrain from using certain online advertising methods to compete for consumers. The agreement prevents competitors from bidding for online advertising that uses competitors' brand names. For example, Hilton Hotel declined to bid on keywords that would allow its ads to appear in response to internet searches for Hyatt. This makes it more difficult for consumers to get information about competing hotels, and to compare and contrast competitive information, such as price and quality, between the two hotels. By agreeing not to advertise in response to searches for competitors' brands, these hotel chains have effectively reduced the ability for consumers to conduct a reasonable comparison between various hotel chains to get the best price for their hotel rooms. This leaves hotel chains with free reign to keep prices high, with no threat of consumers seeing competing ads. To increase their hold on the hotel market, defendants also forced their hand with online travel agencies (such as Priceline.com or Expedia), to keep them from bidding on branded keywords as well. Online travel agencies need access to hotels' room availability and other information. In exchange, these hotel chains made the travel agencies play by their rules, keeping them from advertising for their branded keywords, thus making it less likely consumers would see the choices available on those online travel agency websites. Hagens Berman represents consumers against major hotel companies that conspired to reduce competition and raise consumer prices. If you booked a hotel in 2015, 2016 or 2017, you are encouraged to join this class action. About Hagens Berman Hagens Berman Sobol Shapiro LLP is a consumer-rights class-action law firm with 11 offices across the country. The firm has been named to the National Law Journal's Plaintiffs' Hot List eight times. More about the law firm and its successes can be found at www.hbsslaw.com. Follow the firm for updates and news at @ClassActionLaw.