The company's Bloomingdale's division will begin testing the Mobile Checkout feature later this month at its SoHo location in New York City, ahead of future implementation across its namesake stores.Virtual Reality Furniture Shopping Furniture is traditionally a high touch business, and the new Virtual Reality in-store furniture design experience, powered by Marxent's 3D Cloud and VR solution, is reducing customer worry over fit as they test out potential purchases virtually. Piloted at three locations including Macy's flagship store in New York City, and at Macy's stores in Paramus, NJ, and Dadeland, FL, the furniture VR technology will be scaled to an additional 60 locations nationwide by fall of 2018, covering Macy's largest furniture departments. "Consumers today don't just adopt technology, they absorb it at a tremendous pace, but they want it to be useful to their needs. Like a lot of brands, we've experimented with VR in a number of areas and we're excited to have found a practical application that has proven to drive sales. In furniture, we are giving our customers a new tool that will allow them to virtually test out home furnishings, helping them make more informed decisions on these important purchases," said Gennette. Macy's 3D furniture experience allows customers to place furnishings in a virtual room they design using a tablet. First they will map out the basic dimensions and shape of the room for which they are buying products. Then they will select the items they want from Macy's furniture assortment and lay them out virtually in the room. Customers can refine the design as needed until they find what works best for them and finally test it out virtually by stepping into the room, using VR headsets to get a true-to-life experience that allows them to walk around the coffee table, couch and other furnishings.
Additionally, an augmented reality experience in furniture shopping, also powered by Marxent's 3D Cloud, will be rolling out to the Macy's app starting next month, allowing customers to virtually place Macy's furniture products in their actual living spaces.These enhancements are only the latest examples of Macy's ongoing work to provide its customers with technology that enhances their shopping experiences. Implemented with the customer in mind and combined with a human touch, these initiatives allow Macy's to create friction-free experiences in store and on the go. About Macy's, Inc. Macy's, Inc. is one of the nation's premier retailers. With fiscal 2017 sales of $24.837 billion and approximately 130,000 employees, the company operates more than 690 department stores under the nameplates Macy's and Bloomingdale's, and approximately 160 specialty stores that include Bloomingdale's The Outlet, Bluemercury and Macy's Backstage. Macy's, Inc. operates stores in 44 states, the District of Columbia, Guam and Puerto Rico, as well as macys.com, bloomingdales.com and bluemercury.com. Bloomingdale's stores in Dubai and Kuwait are operated by Al Tayer Group LLC under license agreements. Macy's, Inc. has corporate offices in Cincinnati, Ohio, and New York, New York.