- The ability to search Pandora's catalog and retrieve direct links to their songs, albums and playlists.
- Pre-release campaign planning that aggregates private links to content in advance of it going live.
- Data to help understand how listeners are interacting with their content while in Pandora - such as whether they played, saved or shared the song, album or playlist - so artists can optimize their campaigns and maximize audience engagement.
The Linkfire partnership further demonstrates how Pandora invests in helping artists connect with their fans at scale. The company introduced AMP in late 2014, Artist Audio Messages in early 2015 and AMPCast in early 2016. Pandora also acquired Next Big Sound to help artists quantify the value of other channels including YouTube, Twitter and Facebook. To date, nearly 14,000 artists are using AMP to make critical career decisions and more than 22,000 Artist Audio Messages have been published, delivering over 1.6 billion impressions.ABOUT PANDORA Pandora is the world's most powerful music discovery platform - a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans. www.pandora.com| @pandoramusic | pandoraforbrands.com | @PandoraBrands | amp.pandora.com ABOUT LINKFIRE Linkfire is a music marketing platform and infrastructure for all-size record labels, distributors, artists, and managers. It connects artists and fans over products like albums, tracks, and concerts across multiple devices and platforms. In 2017 alone it helped to serve 500 million music fans all over the world on their path to discover new music, concerts, and artists. By working with clients in more than 65 countries, Linkfire has within the past three years consolidated its position as the #1 marketing platform in the music industry.