And into the Apple (AAPL) interview archives TheStreet goes.
Eddy Cue, the head of Apple's service business, suggested at the SXSW gathering on Monday the tech beast won't be buying Netflix (NFLX) or Disney (DIS) . While Cue praised each company as "great" partners of Action Alerts Plus holding Apple, he said Apple hasn't made big acquisitions in the past and likes to "skate where the puck is going, not where it is."
So in other words, Cue doesn't think Netflix or Disney do things that will change people's lives 10 years from now. Wonder about the mood in Apple's next board meeting as Disney CEO Bob Iger is on the company's board.
Nevertheless, Cue's comments appear to fit with Apple's historical reluctance to make a splashy acquisition.
"If they chose to [buy a big company] I am sure they would only do it with a product that was intended to be revolutionary in a large addressable market," former Apple CEO John Sculley told TheStreet in a 2016 interview (watch below). At the time, TheStreet asked Sculley -- who was Apple's CEO from 1983 to 1993 -- about speculation it would buy electric car maker Tesla (TSLA) .
Sculley noted the company "has no history of buying a really big company, so they would have to think about that a lot as to how they would incorporate it and manage it." The last sizable business of any kind that Apple bought was headphone and music subscription purveyor Beats for $2.6 billion back in 2014.
What Apple is more likely to do is invest in itself via stock buybacks.
Researcher BDVD said recently Apple may increase stock buybacks to $65 billion a year and boost dividends by 15% annually for the next five years. The firm estimated the buyback will be worth a whopping 98 cents a share in fiscal 2019 and 30% cumulatively by 2023.
It pays to have more than $270 billion in cash.