Videogame-maker and Action Alerts PLUS holding Activision Blizzard Inc. (ATVI - Get Report) is having quite a Thursday.

The company's stock gained 3.46% Thursday, reaching a new all time intraday high of $76.73 after the company revealed a release date for its highly anticipated "Call of Duty" sequel, "Call of Duty: Black Ops 4."

Activision has seen a resurgence in interest for its veteran "Call of Duty" first person shooter franchise. "Call of Duty: WW3" was the best-selling videogame of 2017 in spite of the fact that it was released in November. By December, the game reportedly generated more than $1 billion in sales

Activision will have a full game reveal on May 17 and the game will be released on October 12, two weeks ahead of the highly anticipated Take Two (TTWO - Get Report) -produced sequel, "Red Dead Redemption 2."

Forget what you know.
Call of Duty® #BlackOps4
Community Reveal Event: May 17, 2018
Global Launch: October 12, 2018

— Call of Duty (@CallofDuty) March 8, 2018

While the reveal did not show any game footage, the tweet from the "Call of Duty" Twitter account had 3,000 comments and was liked 51,000 times.