Videogame-maker and Action Alerts PLUS holding Activision Blizzard Inc. (ATVI) is having quite a Thursday.

The company's stock gained 3.46% Thursday, reaching a new all time intraday high of $76.73 after the company revealed a release date for its highly anticipated "Call of Duty" sequel, "Call of Duty: Black Ops 4."

Activision has seen a resurgence in interest for its veteran "Call of Duty" first person shooter franchise. "Call of Duty: WW3" was the best-selling videogame of 2017 in spite of the fact that it was released in November. By December, the game reportedly generated more than $1 billion in sales

Activision will have a full game reveal on May 17 and the game will be released on October 12, two weeks ahead of the highly anticipated Take Two (TTWO) -produced sequel, "Red Dead Redemption 2."

Forget what you know.
Call of Duty® #BlackOps4
Community Reveal Event: May 17, 2018
Global Launch: October 12, 2018 pic.twitter.com/C4lMdo0A7c

— Call of Duty (@CallofDuty) March 8, 2018

While the reveal did not show any game footage, the tweet from the "Call of Duty" Twitter account had 3,000 comments and was liked 51,000 times. 

More from Stocks

GE Is Too Opaque, Too Diversified and Too Poorly Managed: Doug Kass Insider

GE Is Too Opaque, Too Diversified and Too Poorly Managed: Doug Kass Insider

Dow Falls Over 200 Points as Apple's Slump Offsets Gains in General Electric

Dow Falls Over 200 Points as Apple's Slump Offsets Gains in General Electric

Week Ahead: Major Earnings on Tap as Wall Street Readies for Geopolitical Moves

Week Ahead: Major Earnings on Tap as Wall Street Readies for Geopolitical Moves

Google's YouTube in Hot Water Again Over Ads on Inappropriate Content

Google's YouTube in Hot Water Again Over Ads on Inappropriate Content

Should Tesla Nominate a New CEO Not Named Elon Musk?

Should Tesla Nominate a New CEO Not Named Elon Musk?