Cheetos Launches

PLANO, Texas, March 8, 2018 /PRNewswire/ -- Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, is inviting fans to see the world in a whole new light - a dangerously cheesy one - thanks to the new "Cheetos Vision" app launching today at SXSW 2018.  Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything you see into Cheetos.    

Cheetos Vision allows users to transform everything they see into unbelievable Cheetos-inspired creations. Users can then share their signature Cheetos images and videos directly on social media.  Fans can even use Cheetos Vision to transform their profile photos into dangerously cheesy Cheetos creations.

"The Cheetos brand is always on the cutting edge of playful fun, so it's only natural we would leverage AI to help fans see the world through a Cheetos lens," said Rachel Ferdinando, vice president of marketing, Frito-Lay North America. "We're excited to launch Cheetos Vision alongside so many other disruptive technologies at SXSW." 

The Cheetos Vision launch includes ads geo-targeting attendees at SXSW 2018. For more information, visit www.Cheetos.com.

About CheetosCheetos is one of many Frito-Lay North America brands - the $15 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.

About PepsiCo PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose - our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE PepsiCo

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