- A new RFID-based system allowing patients to customize their hospital visit by choosing their favorite Disney stories and characters, which will surround them during their stay. The system will also unlock special elements to further personalize and enhance the experience, such as "enchanted" artwork that comes alive.
- Themed treatment and patient rooms featuring interactive murals of Disney stories, bed linens and gowns featuring each child's favorite characters, and personalized in-room entertainment. Additionally, well stocked mobile "play carts" will include Disney-themed games and activities to give families something to do together to help alleviate stress and boredom.
- Disney first-run movies and television shows, available both in-room and in themed pop up movie theaters in the hospital, along with other Disney entertainment options.
- Disney customer-experience training for doctors, nurses and staff. The renowned Disney Institute, a part of The Walt Disney Company that provides professional development training focused on leadership, employee engagement and high quality service, will create a customized program for healthcare professionals designed to foster a less stressful, patient and family-centric hospital experience.
"We are honored to be the inaugural hospital to collaborate with Disney on this exciting patient-focused initiative," said Mark A. Wallace, President and CEO of Texas Children's Hospital. "Patient care is at the center of our mission, and in addition to providing the highest-quality medical care to children, we strive to make the hospital experience as enjoyable and stress-free as possible for every patient and their family. We are looking forward to working with Disney to enhance our efforts in this area."Disney is working with a panel of medical experts, including doctors, nurses, hospital administrators, parents and child life professionals from around the world, to advise on the best ways Disney can help hospitals create a more personalized and comforting experience for patients and families. "Disney stories and characters provide a shared vocabulary between our young patients and their medical team," said Dr. James B. Fahner, M.D., F.A.A.P. Division Chief, Pediatric Hematology and Oncology at Helen DeVos Children's Hospital/Spectrum Health in Grand Rapids, Michigan, and a member of the panel working with Disney on this initiative. "The magic of Disney restores some childhood innocence during a very difficult time, and also allows us as caregivers to be at our very best. I can't think of any company that is better suited to lead this type of work than Disney." The Company is also expanding its work with children's wish-granting organizations. In 2017, The Walt Disney Company, through all its affiliated brands, granted more than 10,000 wishes for children facing critical illnesses around the world. Since Disney granted its first wish request in the early 1980s, it has fulfilled more than 120,000 wishes. This new initiative to reimagine the children's hospital experience is part of the Company's "Team of Heroes" community outreach and philanthropy efforts. The Walt Disney Company is dedicated to delivering comfort, happiness and inspiration for families around the world and recognizes it takes a team to make a significant impact.
About The Walt Disney Company:The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in four business segments: Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products & Interactive Media. Disney is a Dow 30 company and had annual revenues of $55.1 billion in its Fiscal Year 2017.