- 76% say that entertainment has influenced the person they are today, while 62% say entertainment has influenced their choice of partner.
- Two-thirds of American respondents (and a little more than half in both China and Japan) said they would be willing to get rid of all online entertainment - whether Netflix, Spotify, YouTube or others - to preserve the opportunity to experience live entertainment.
- About 80% in China and 60% in the U.S. said the more time they spent with a screen, the more they craved live entertainment. Even among technology-savvy millennials, there was such a thing as digital overload. Among this younger demographic, over 80% of respondents in China, 75% in the U.S. and 57% in Japan said the more time they spent getting entertainment through a screen, the more they craved live experiences.
MGM Resorts' advertising and marketing agency McCann Worldgroup conducted the study via its global intelligence unit, McCann Truth Central. The survey was based on 6,000 respondents, about a third each in China, Japan and the U.S. (where the sampling was supplemented by mobile ethnographies in Los Angeles, Atlanta, New York and Houston).About MGM Resorts International MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 28 unique hotel offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company opened MGM Cotai in Macau in February 2018. It is also developing MGM Springfield in Massachusetts and debuting the first international Bellagio branded hotel in Shanghai. The 78,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®. For more information visit us at www.mgmresorts.com. View original content with multimedia: http://www.prnewswire.com/news-releases/global-study-finds-entertainment-plays-key-role-in-peoples-identities-and-overall-happiness-300609342.html SOURCE MGM Resorts International