Yes, Bill Davidson is excited about an electric Harley-Davidson (HOG) cruising down the street.
"I have ridden the Livewire, and the first time I rode that bike I came back and I was smiling and doing fist pumps in the air," says Davidson, 56, who is one of the two remaining direct descendants of Harley-Davidson founder William Davidson that still work at the company. Davidson spoke exclusively on TheStreet's Jolt podcast.
Livewire, Harley's first crack at making an electric motorcycle, was unveiled during a June 2014 U.S. tour down Route 66. It wasn't released to the public, instead serving as one part marketing mechanism one part test bike for the developers at Harley.
But some four years removed from its debut to the world, the spirit of Livewire is about to become mass market reality.
Harley-Davidson CEO Matt Levatich told TheStreet in January the company has made great strides in battery technology and overall styling since Livewire. So much so that Harley has confidence in getting its first electric bike to market within 18 months. To help in the effort, Harley revealed an investment in Alta Motors this week, an electric motorcycle manufacturer.
Davidson, who has been riding Harley's seemingly forever, says the company has engineered its electric bike to have a trademark Harley sound. Further, the fact the bike is electric gives it instant torque -- in other words, it will likely haul tail.
Today, Davidson wears the family hat as a spokesman, attending bike events around the world to talk with Harley-Davidson fans and dealers. Formally, his title is Vice President of the Harley-Davidson Museum, an impressive shrine in Milwaukee that celebrates the bike-maker's rich 115-year history. Davidson's sister, Karen, the other direct descendant, is the creative director for Harley-Davidson's general merchandise such as clothes.