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In an "Executive Decision" segment, Cramer sat down with Kevin Plank, chairman and CEO of Under Armour (UAA) , the athletic apparel maker that struggled in 2017, but as rallied 15% so far this year.
Plank said he was humbled by last year's missteps, but this year, Under Armour is focused, confident and will be the best at getting better. His company made three important changes in 2017, Plank said. They upgraded their technology, they changed their structure and they doubled down on innovation.
Now, instead of having a head of footwear and a head of apparel, Plank said they have the head of running and a head of basketball, a structure which brings them closer to the consumer and better able to meet and anticipate their needs.
Plank was also upbeat about the connected fitness movement, where Under Armor has 225 million members tracking their workouts.
Finally, when asked if he was completely focused on Under Armour's turnaround, Plank responded, "there's no place I'd rather be."
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