The recent massacre of 17 people at Marjory Stoneman Douglas High School in Parkland, Florida, resulted in more than a dozen companies severing ties with the National Rifle Association, which has become a lightning rod for backlash in the wake of the shooting.
United Continental Holdings Inc. (UAL) and Delta Air Lines Inc. (DAL) were two of the most recent companies to cancel special offers to NRA members, joining Avis Budget Group Inc (CAR) , MetLife Inc. (MET) , Hertz Global Holdings Inc. (HTZ) , Symantec Corp. (SYMC) and others.
To all companies who severed ties with the NRA, those personally affected by their influence on legislation thank you ♥️♥️ https://t.co/Wei4EepNMu— Emma González (@Emma4Change) February 25, 2018
Public pressure has mounted on the NRA as high school students from Parkland have taken to the airwaves to air their grievances against the organization which lobbies for loose gun control laws.
The NRA has struck back against the companies that have abandoned the organization, saying they "have decided to punish NRA membership in a shameful display of political and civic cowardice."
"In time, these brands will be replaced by others who recognize that patriotism and determined commitment to Constitutional freedoms are characteristics of a marketplace they very much want to serve," the NRA said.
Let it be absolutely clear. The loss of a discount will neither scare nor distract one single NRA member from our mission to stand and defend the individual freedoms that have always made America the greatest nation in the world. #StandandFight #NRA #2A https://t.co/4kzNq9GDLq— NRA (@NRA) February 25, 2018
Not every company has succumbed to the pressure, however, as FedEx Corp. (FDX) has refused to reconsider its relationship with the NRA.
Students from the affected school have taken to Twitter to begin a boycott campaign against the company, leading the New York Times to declare in an Op-ed Monday that "FedEx Hearts the NRA."
FedEx shares were volatile Monday, starting the day off well in the green before dipping slightly into negative territory.