"Partnerships with organizations who have a unique line of sight into the challenges facing active and transitioning servicemembers are critically important," Sullivan said.In 2017, Prudential piloted a financial wellness program with the United Services Organizations as part of the USO Pathfinder SM program , which is dedicated to helping servicemembers and their families chart the path from military service to thriving veteran status. Prudential participates in the USO Pathfinder program by providing free financial education, through a digital platform as well as in-person seminars, that focus on financial readiness and are tailored to the unique needs and challenges that transitioning servicemembers and their families face. "Transitioning from active duty to civilian life is not just about finding a job, it's about managing that new income to support long-term success," said Kylee Durant, vice president, Transition Technology & Innovation Programs at the USO. "Our partnership with Prudential to deliver financial education to transitioning servicemembers is a realization of that need. Our shared commitment to addressing the holistic needs of military servicemembers coupled with Prudential's expertise in solving financial challenges are the key ingredients for a successful partnership." To learn more about the USO Pathfinder program visit uso.org/Pathfinder . A pathway to financial security for all Prudential offers a full suite of workplace financial wellness solutions to employers through its Retirement and Group Insurance businesses, which include a digital platform and in-person financial education seminars. More than 300 of Prudential's clients have introduced the in-person financial education seminars to their employees and 45 have given their employees access to the digital platform, which includes budgeting and self-assessment tools, videos, articles and monthly webinars. Over the past eight months, Prudential has seen an uptick in client adoption of its financial wellness solutions. "Companies have become increasingly sophisticated in managing employee benefits programs to build loyalty and commitment while also reducing risks and costs," said Phil Waldeck, president of Prudential Retirement. "The interest in financial wellness programs is an outgrowth of that thinking. One of the biggest challenges plan sponsors face in addressing employees' financial concerns is knowing where to begin."
For employers who wish to implement a financial wellness program, Prudential offers best practices for consideration, as outlined in a recent report, The Power of the Wellness Effect :• Leverage employee data analysis and insights to tailor financial wellness benefits to meet the unique financial needs of employees and make best use of their benefits spend. • Empower employees by providing financial education that can motivate employees to take advantage of their benefits and give them confidence to make the right decisions. • Maximize employee engagement by communicating financial wellness programs through multiple channels and tailoring the messages to appeal to segments of employees at different life stages. • Provide the right tools that address the foundations of financial wellness—day-to-day money management, saving for the future and protecting against key financial risks. About Prudential Financial, Inc. Prudential Financial, Inc. (NYSE: PRU), a financial services leader with more than $1 trillion of assets under management as of December 31, 2017, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com . 0315301-00001-00