- Customers can buy goods online, then pick them up in store, or make a purchase online and return items in-store.
- Merchants can augment their customer engagement strategy with tailored loyalty programs and promotions to suit customer preferences and behavior, ultimately providing impactful customer experiences
Merchants can deploy Token Management Service with limited changes to their current IT infrastructure. When using the service, payment information is stored in secure Visa data centers. Merchants can benefit directly by reducing costs associated with compliance and minimizing security threats associated with keeping sensitive data on their own networks."Merchants operate in an omnichannel world where customers have the power of choice in shopping, namely - how, where, and when to buy. Consumers also value convenience and immediacy in their interaction with merchants and expect a streamlined payment experience regardless of their buying method or platform," said Raymond Pucci, associate director, Mercator Advisory Group. "Providing a unified token management service as part of a layered approach to payment risk mitigation ensures a fast and secure checkout experience that strengthens the customer relationship." The latest addition to Visa's innovative digital solutions for merchants, Token Management Service is a complementary solution to Visa Token Service, a payment network tokenization service developed by Visa in 2014. Visa Token Service has paved the way for innovative digital payments types, ranging from technologies such as Visa Checkout, to mobile wallets and payment-enabled IoT devices, including wearables, connected cars and appliances and mobile commerce in retail environments. Token Management Service will enable merchants to realize the value of payment-network tokens by simplifying integration into Visa Token Service and other payment network tokenization services. For more information about Token Management Service, please visit: http://www.cybersource.com/tokenization About Visa Inc. Visa Inc. (NYSE: V) is the world's leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit usa.visa.com/aboutvisa, visacorporate.tumblr.com and @VisaNews. 1 Source: Cisco Visual Networking Index Global Mobile Data Traffic Forecast Update, 2015-2020