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Harmful plaque bacteria that lurk below the gum line can have a big impact on an individual's oral health and even the most the diligent brushers may not be able to get rid of this hidden threat. That's why Crest ® developed Gum Detoxify TM, a specially formulated paste with Activated Foam technology that reaches below the gum line to significantly improve gum health, leading to clinically proven healthier gums. The new Crest Gum Detoxify has superior technology to neutralize harmful plaque bacteria to help prevent gingivitis, even below the gum line. The Activated Foam seeks out bacteria by penetrating hard to reach places, gently cools gums during and after brushing, and goes around and below the gum line for lasting gum protection. This complete coverage of teeth and gums ensures an even, all over clean. In fact, 99 percent of gingivitis patients showed reduced gum bleeding and inflammation in eight weeks after using Crest Gum Detoxify. "We know that gum problems and plaque build-up are a root cause of many issues, including bad breath, tartar buildup, cavities and gingivitis," said Carlos De Jesus, Vice President North America Oral Care, Procter & Gamble. "New Gum Detoxify helps users go beyond regular brushing by neutralizing harmful bacteria, and ensuring a clean and healthy mouth with lasting gum protection. With so much riding on your gum health, if you aren't taking care of your gums, you're not taking care of you!" Crest Gum Detoxify is available in Deep Clean, Extra Fresh, Gentle Whitening, and Two-Step varieties and can now be found at Drugstores, mass retailers and eCommerce sites. For more information about Crest Gum Detoxify, visit www.crest.com, Like Crest on Facebook or follow @Crest on Twitter and Instagram to receive updates and learn more about oral health. About Crest A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent countless cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by The Procter & Gamble Company.