"Our brain mimics emotions we see in others, allowing us to experience what they are feeling so we can better respond," said Shawn Achor, New York Times bestselling author of The Happiness Advantage. "Since smiles are contagious, we need to make a conscious effort to smile more ourselves so that we can start creating a positive ripple effect with others. Research in my new book Big Potential shows the power of this 'virtuous cycle' - when you smile, it spreads to those around you, and then comes full circle back to you. One simple smile shows how connected we are to each other."Partnership with Jordin Sparks Americans need a reminder to smile more often. Nine out of 10 Americans surveyed in the Lay's study agree people need to smile more, with nearly 70 percent agreeing that, if we all smiled more, the world would be a more positive place. That's why Lay's kicks off its mission to spread smiles this week with the support of singer and Operation Smile celebrity ambassador, Jordin Sparks. With a recognizably infectious smile herself, Sparks is helping launch Lay's Smiles Experience featuring unique installations designed to make its guests grin from ear to ear. The fun and smile-inducing experience is located in the heart of New York City at 4 Times Square between W 42 nd St. and W. 43 rd St. and open to the public from Thursday, February 8 - Saturday February 10 from 11:00 AM EST - 6:30 PM EST. "Smiling is something that comes so naturally to me that it's hard to ever imagine what it would feel like if I couldn't share my smile with the world," said Jordin Sparks. "That's why I'm so honored to partner with Lay's and Operation Smile as we encourage people to simply smile for a good cause. We have the opportunity and ability to help spread smiles and make a difference in so many kids' lives one smile at a time." Fans can find Lay's specially designed bags on store shelves in retail locations nationwide starting February 12 through April 7. To support Lay's in its mission to spread millions of smiles, fans are encouraged to get a smile and give a smile. For every bag purchased, a donation will be made to Operation Smile up to $1 million. Starting in late February, fans will also have the opportunity to purchase custom Lay's bags featuring their own smile at www.Lays.com. For more information on the "Smile with Lay's" campaign, please visit www.Lays.com. For high-res images, broadcast quality b-roll and other press materials about the campaign, please visit www.magicbulletmedia.com/MNR/SmileWithLays. Methodology Lay's commissioned an online survey among 1,006 adult Americans (18 years old and older), weighted to ensure national representation across gender, age, region, education, income and race/ethnicity. The survey was conducted between January 9 and January 12, 2018 with a margin of error of +/- 3.07 at the national level with a 95 percent confidence level. About Lay's Lay's is one of the brands that makes up Frito-Lay North America, the $15 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays. About PepsiCo PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose - our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.Follow PepsiCo: Facebook or follow us on Twitter. About Jordin Sparks Jordin Sparks is a Grammy nominated, multi-platinum, singer/songwriter and actress who, in one of the show's highest rated seasons, garnered worldwide attention as winner of season six American Idol. Sparks popular singles have sold over 10 million digital tracks in the US. Sparks impressive vocal talent has made her the go-to anthem singer and she has performed at many high-profile sporting events such as Super Bowl (XLII), NASCAR's Daytona 500, Indy 500, etc. She has also lent her voice to recordings for films such as Disney's African Cats, Beauty and the Beast and Best Man Holiday. She also starred in Lin-Manuel Miranda's Broadway smash, In the Heights, and made her film debut playing the lead role in the SONY Pictures film, Sparkle, opposite Whitney Houston. Her next film, GOD BLESS THE BROKEN ROAD, is scheduled for release in 2018.