When the Dow falls 600 points in a single session very few stocks are spared from the selloff. Companies hoping to get a little bump after paying a reported $5 million for 30 seconds of airtime during the Super Bowl have been left holding the bag.
The Dow Jones Industrial Average was down about 2.5% Monday afternoon, falling back below the 25,000 threshold. The S&P 500 dropped 2% for the second consecutive session and the Nasdaq was also hovering around a 2% decline.
Here are how some of those Super Bowl advertisers are fairing today.
Procter & Gamble Co. (PG) - Procter & Gamble went for volume, paying for numerous spots featuring products from across its entire platform. It wasn't enough for investors. Shares were down 2.6% to $82.05.
Fiat Chrysler Automobiles (FCAU) - down 2% to $21.84
Anheuser Busch (BUD) - Budweiser is always a big Super Bowl advertiser, but its stock is down 3.56% to $107.74.
Pepsico Inc. (PEP) - Pepsi is also a perennial big spender at the Super Bow and this year had one of the more acclaimed ads. But market selloffs don't care about that, the stock is down 2.1% to $116.19.
Amazon Inc. (AMZN) - Amazon wanted consumers to get familiar with its Echo home assistant and it shelled out the money to advertise during the Super Bowl. Stocks were down 2% to $1,403.50 Monday.
Toyota Motor Corp. (TM) - Toyota is attempting to rebrand itself as a mobility company and its Super Bowl commercial did not feature a single car. Toyota shares were down 3.2% to $132.19 Monday.
T-Mobile U.S. (TMUS) - T-Mobile's cure advertisement may resonate with customers and result in signups, but investors were selling Monday, albeit on weak volume.